✦ Karthi presents · Classic 02 ✦
Cloverly
One spend management solution to replace the bureaucracy of managing company money. The promise is four in one, drawn as a clover.
- Role
- Brand identity designer
- Industry
- Spend management software
- Scope
- Mark, wordmark, colour, type, launch campaign
- Year
- 2021
Spend management is a serious, crowded category. Cloverly needed to feel lighter and say one thing clearly: you only need one.
A four-leaf clover simplified into four dots, then into a mark: four tools in one. Deep teal and a bright clover green, set in Saes Grotesk.
Mark, wordmark, colour and type, plus a launch campaign built on “You only need one”.
Clover. Four dots. One mark.
A four-leaf clover is luck you can hold. Cloverly brings cards, budgets, approvals and reporting into one place, so the clover became four dots around a centre, and then a mark.
Four tools, one product. The mark says it before the copy does.
Deep teal, clover green.
A deep teal for trust, a bright clover green for energy, and a soft mist to let both breathe.
Saes Grotesk.
A confident grotesk that keeps money conversations plain and friendly.
You only need one.
The launch campaign made the 4-in-1 promise the headline, across product, social and out-of-home.
Cloverly.
2021.