Karthi presents
Zuper
One orange. One rulebook.
A Zuper brand revamp · colour · characters · type · web · design system · AI brand tooling · art direction Karthikeyan Manivannan
Now showing · 2026
Zuper
An AI operating system for field service, with a brand that hadn’t made up its mind. I rebuilt the visual language end to end: one locked orange, a cast of mini-human workers instead of stock photos, a caped mascot for every AI agent, a live design system, and a brand that ships as a Claude skill.
- Role
- Senior Manager, Visual Design. Led end to end.
- Scope
- Colour, characters, type, web, decks, email, social, DLS, AI tooling


